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Advertising

Thinking about a career in advertising?

Students in the advertising specialization learn to:

  • analyze problems and identify solutions for the promotion of goods and services
  • develop skills in verbal and visual communication and presentation of materials

Our instruction emphasizes:

  • branding
  • online presentation
  • media sales, consumer research
  • account planning
  • creative strategies

Graduates are prepared to enter a wide variety of positions with marketing communications firms (including advertising, sales promotion, public relations and direct marketing agencies), in the communications media and with retail or manufacturing firms.

Advertising students learn about

  • the principles of advertising and copywriting 
  • international media systems 
  • photography
  • graphics 
  • publishing to the world wide web
  • creating real-world advertising campaigns

Courses in the advertising specialization...

Questions?

Find out more about our advertising program

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