William Freivogel 
SIU Foundation 
The Global Media Research Center is sponsored a presentation by Professor Sunny Yoon (Hanyang University,Seoul) entitled "Dominance of Hollywood in the World Film Market and the Resistance of Regional Communities" on Thursday, March 22nd at 4:30 pm in Communications 1032.
Korea is now getting involved in a political battle against Hollywood since it demanded open market through the FTA (Free Trade Agreement) between the US and Korean governments. It has been years since the US government, following the demand of MPAA, has asked to cut off any protection mechanisms including the Screen Quota. Particularly when Korean films and other cultural products were successful internationally, as well as domestically, under the name of Hanryu (Korean Wave), political struggles became intense. Presently, Korean filmmakers and actors are demonstrating against the new Screen Quota policy. They are trying to find a new way to enhance the fame of Hanryu: restructuring the Korean film industry; collaborating to build up international communities among filmmakers in Asia as well as in Europe; and co-producing films with Hollywood. This presentation will look into these three policies that Korean film makers are pursuing. It will also focus on how Korean films and culture as a whole are influenced by Hollywood and how local culture maintains its own integrity while adopting post-structuralist theories, including Deleuze and Foucault.
Dr. Sunny Yoon is an associate professor at Hanyang University (Seoul, Korea), Department of Journalism and Communication. She is currently a visiting research fellow at the Global Media Research Center through mid-May, 2007.
This is a free event. For more information, please contact Laura Germann at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or 618-453-6876.
