Silvermine, LLC and
CEO, The Sinclair Group
Craig graduated from the School of Journalism in 1976 and in 1978 he received an MBA from Tulane University. As a student Craig was active with the Daily Egyptian. He grew up in Mt. Vernon, IL. In 1978 Craig became Manager of Marketing at CIGNA Corporation. He was in charge of financial services, progressive assignments in marketing, product development and operations. In 1983 Craig became the Market Development Manager at SCM Corporation Allied Paper Division. Craig was responsible for new product development, business and technology acquisition and strategic planning. In 1987 Craig was selected to be Vice President of Marketing. He was responsible for marketing, strategic planning and acquisitions. In 1991 Craig was hired as Walgreen Vice President of Advertising. His responsibilities included: corporate advertising, sales promotion, package design, direct marketing merchandising, point of purchase programs, and store grand openings.
In addition Craig was the Past Chairman for the Retail Advertising and Marketing Association, Director of the National Retail-Federation, named to Newsweek’s and Advertising Age’s “Marketing 100,” inducted into the Retail Advertising and Marketing Association Hall of Fame, and was Chairman of the Retail Marketing Institute.
Craig is currently CEO of the Sinclair Group.