Advertising | School of Journalism | SIU

Home
Southern Illinois University

CONTACT

SIU.EDU

College of Mass Communication and Media Arts

Advertising | School of Journalism | SIU

Advertising

The Advertising specialization requires 33 credit hours from the following courses, plus, three approved approved JRNL electives.

JRNL 301, 302, 304, 335, 405, 406, 407, SPCM 281, plus three approved JRNL electives.

Course ID Credit Hours Course Title
JRNL 301 3 Principles of Advertising/IMC
JRNL 302 3 Copywriting for Advertising/IMC
JRNL 304 3 Placing Advertising/IMC Messages in the Media
JRNL 335 3 Graphic Communication
JRNL 405 3 Introduction to Mass Communication Research
JRNL 406 3 Advertising/IMC Campaigns
JRNL 407 3 Social Issues and Advertising/IMC