The Advertising specialization requires 33 credit hours from the following courses, plus, three approved approved JRNL electives.
JRNL 301, 302, 304, 335, 405, 406, 407, SPCM 281, plus three approved JRNL electives.
|Course ID||Credit Hours||Course Title|
|JRNL 301||3||Principles of Advertising/IMC|
|JRNL 302||3||Copywriting for Advertising/IMC|
|JRNL 304||3||Placing Advertising/IMC Messages in the Media|
|JRNL 335||3||Graphic Communication|
|JRNL 405||3||Introduction to Mass Communication Research|
|JRNL 406||3||Advertising/IMC Campaigns|
|JRNL 407||3||Social Issues and Advertising/IMC|