Students in the advertising specialization learn to:
analyze problems and identify solutions for the promotion of goods and services
develop creative and media skills to think strategically, understand competitive advantage and plan campaigns that create an impact.
Our instruction emphasizes:
media sales, consumer research
strategic thinking and analysis
Graduates are prepared to enter a wide variety of positions with marketing communications firms (including advertising, sales promotion, public relations and direct marketing agencies), in the communications media and with retail or manufacturing firms.