Senior Partner, Group SRJ
Tom Blim is a Partner with Group SJR (A WPP Company).
An accomplished strategist and creative thinker, Tom Blim saw the failure of traditional communications to stay relevant in the digital era – and helped bring about a new vision for its evolution. At SJR, he leads strategic planning and creative efforts focused on the daily creation of high-quality editorial and multimedia digital content that sets the firm apart, and establishing the platforms to distribute it. Working with clients like GE, Target, Coca-Cola, The Home Depot, Xerox, the U.S. Chamber of Commerce and the cable and motion picture associations, Tom has set strategies and developed content platforms focused on sharing knowledge and creating critical connective tissue between brands with key targets from business decision makers to political influencers to consumers. Developing e-commerce tools for sites like Barneys’ The Window and Target’s A Bullseye View, he has proven that the best content accelerates awareness and moves product well.
Previously, Tom led Sawyer Miller Advertising and held management positions at Bozell Worldwide and Tatham Euro RSCG. His has created and managed national advertising campaigns for the AFL-CIO, Bristol-Myers Squibb, the Council for Biotechnology Information (CBI), Microsoft, MillerCoors, Monsanto, Nestle, Nestle Purina, the Pharmaceutical Research and Manufacturers of America (PhRMA) and Proctor & Gamble.
As a brand and communications strategist he has led a wide range of projects from the restructuring of the Department of Defense’s Armed Services Recruitment and Retention marketing programs to the repositioning of GE after the financial crisis.
Tom resides in Monclair, New Jersey with his wife and three sons.