Johanna Schneider - Alumni | CMCMA | SIU

Southern Illinois University



Johanna Schneider

Image of Johanna Schneider

Radio and Television, 1976

Communications and Public 

Policy Consultant, 

Washington, D.C. Metro Area

Johanna Schneider has played a key role in successfully managing communications moving from reporter and anchor to top posts in government--Congress, the Executive Branch--and in the business arena.

Ms. Schneider was most recently the Managing Director and U.S. Market Leader in Washington D.C. for the worldwide Public Relations firm, Burson Marsteller.  In this role, she led the Washington D.C. practices.

Formerly she held the position of Executive Director-External Relations of the Business Roundtable, an organization of top Chief Executive Officers of global companies.  Recently cited as “the most influential chief executive lobbying group in the U.S.” by the Financial Times, Business Roundtable members are CEO’s, advocating for a vigorous, dynamic global economy.

Ms. Schneider directed all external relations including communications, media relations, advertising, digital communications, branding and reputation, corporate membership, and all external advocacy. Prior to her appointment as Executive Director-External Relations, she held the post of Director of Communications for the Roundtable, and served in the Executive Branch and on Capitol Hill.

At the Roundtable, she created The Partnership for Disaster Relief to improve and leverage corporate response to catastrophic disasters.  This effort won the Gold Sabre Award.  In addition, she conceived and launched the highly regarded, CEO Economic Outlook survey.  Her work on public policy garnered the top award for Associations, the Silver Sabre Award in 2010, and Bronze Sabre Award in 2007.  In addition, the Roundtable was cited as one of the top ten Trade Associations to harness digital media and social networking.

Before joining the Roundtable, Ms. Schneider was the Senior Advisor for Media Relations to the Director of the National Institutes of Health, Dr. Bernadine Healy. At NIH, Schneider played a major role in launching the groundbreaking Women’s Health Initiative, the largest clinical trial ever undertaken in the U.S., focusing on the major causes of death and disability in women.  She also managed cDNA patenting, ethics in Science, and AIDS research communications.

Prior to her service at NIH, Schneider served as Deputy Assistant Secretary for Public Affairs to Labor Secretaries Elizabeth Dole and Lynn Martin.  At the Department of Labor she orchestrated the groundbreaking study on women and minorities difficulty in moving up the career ladder, titled the Glass Ceiling Initiative.  She also handled the successful resolution of the Pittston Coal Strike, a historic dispute where more than 17,700 mineworkers in seven states went on strike over labor issues.  She also managed pension portability.

Filling one of the top jobs in the U.S. Congress, Ms. Schneider also served as the Leadership Press Secretary to the House Republican Leader, Bob Michel (R-IL).  From l984 to l989, she managed the

Leadership press operation, coordinated House and Senate press responses and served as media liaison to the White House.

In addition, Schneider served as Press Secretary to Congresswoman Lynn Martin (R-IL), the highest-ranking woman in House Republican Leadership.

Schneider also worked as a production assistant at CBS Network News in Washington, and worked as a television reporter and anchor at a CBS affiliate (WIFR-TV) in Illinois.

Schneider graduated from Southern Illinois University in 1976 with a degree in Radio and Television from the College of Mass Communications.  She is originally from Rockford, Illinois.

Ms. Schneider is the Immediate Past Chairman of The Seminar, a convening of the most prestigious Communications officials from the Fortune 500 and the Global 1000.  In addition, she is the Treasurer of the National Press Foundation Board and is a former Board of Trustee and member of the Arthur W. Page Society, Former Board member of the Center for Corporate Citizenship at the Carroll School of Management at Boston College, and a former Board member of USAID’s Advisory Committee on Voluntary Foreign Aid.